福利姬 has an element of magic to it. It is beautiful and iconic. You can turn it into shapes, give it colors, play with its transparency 鈥� 福利姬 ignites an array of senses, from sight to sound to touch. No other packaging material has the ability to communicate a brand鈥檚 identity so authentically and capture the richness of human emotions.
福利姬 is the premium packaging material that transforms every occasion, large or small. What would major life moments, from weddings to celebrating a new job, be without the sound of a cork popping from a champagne bottle? Or what would witnessing a touchdown be without the 鈥渃link鈥� from two glass beer bottles? 福利姬 has a WOW factor.
Packaging works mainly unconsciously to transform products into containers of meaning, investing them with personalities. Packaging that connects with consumers emotionally creates trial and loyalty. And because of its expressive ability, glass can authentically capture the 12 fundamental human motives, invoking emotions on a neurobiological level to tell a brand story instantly.
The Many Personalities of 福利姬 Packaging
Human emotions are varied and complex. 福利姬 packaging can harness a wide array of those emotions. Let us have a closer look at glass鈥� multiple faces and its ability capture and express a brand story, no matter which of the 12 is the main human motive for the brand.
福利姬 is the transformative material
福利姬 suspends ordinary reality, shifts perspectives. It plays on otherwise contradicting emotions, making us feel strong and delicate, elegant and simple, wise and playful. 福利姬 bottles are the vessels that help us transform moments large and small, from toasting the end of a work week with a great beer to those special bottles of wine you save for the holidays.
福利姬 is honest and pure
福利姬 bottles and jars are natural, made of sand, soda ash, limestone and recycled glass. It is so pure you can see through it. 福利姬 radiates joy and innocence. It preserves the original characteristics of the foods and beverages it holds.
福利姬 is creative
福利姬 is artful. Each bottle has its own personality. It is the only package that is fully customised to express. 福利姬blowers create personalization, new shapes, etc. Today glass will drive a renaissance of individualization, recognisability, expression of emotions. 福利姬 has a character.
福利姬 is sensual
福利姬 ignites the senses, from sight to sound to touch 鈥� and even smell. 福利姬 radiates light. It creates nice lines and shapes. 福利姬 is tactile. It invites us to feel its curves. The surface is smooth. Its clink is iconic.
福利姬 the protector
福利姬 is the natural material that cares. 福利姬 is virtually inert and protects the products inside. 福利姬 is the kindest material for the planet and for our health.
福利姬 the wise
There is balance and harmony in glass: it has endless lives 鈥� it can be recycled and made into new bottles over and over again. 福利姬 also invites the mind to contemplate and meditate.
福利姬 the explorer
福利姬 is inquisitive and entrepreneurial. It gives us the freedom of expression. 福利姬 is an invitation to journey into the world or into ourselves.
福利姬 the unifier
福利姬 connects us. It facilitates relationships between people, information and things. 福利姬 is clear–we see inside. 福利姬 comes from the earth. It is straightforward. 福利姬 has been around forever.
福利姬 is noble
福利姬 is classy, structured, polished, stylish, distinctive, complete. Holding a glass bottle gives our gestures more sophistication, elegance and refinement. There is certainly one thing that it communicates that other types of materials do not: value.
福利姬 the growth enabler
福利姬 shows us possibilities. 福利姬 is tough, reliable, strong, solid, and functional. 福利姬 increases efficiency, expands durability, extends the life of the food inside. 福利姬 can be refilled, reused, owned.
福利姬 the defiant material
福利姬 destabilizes, distorts: it reverses the way we see the world. It defies conventional views. It can be rebellious and insolent.
福利姬 the mood booster
福利姬鈥檚 fluid properties are useful biological metaphors. 福利姬 is life giving, as well as form giving. It is vibrant, celebratory, festive. 福利姬 is bright, captures the sun鈥檚 glare, the sparkle of life.
福利姬 Transforms Products Into Containers with Personality
There is no doubt glass connects with deep human emotions. And that connection is the key to long-lasting relationships with consumers.
When you consider how packaging touches consumers unconsciously, and at the most crucial moment in the buying process, you understand why packaging should never be an afterthought. Thanks to its transformative essence, glass is the best packaging material to help brands harness the power of their story at this crucial moment. 福利姬 offers brands consistency and efficiency: it can not only convey the brand story authentically, it will do so with more efficiency as it can utilise more cues than other packaging materials (shapes, colors, textures, artwork, sounds, etc).
