The sparkling water category is bubbling with opportunity. With consumers increasingly seeking healthier, more sustainable, and more premium beverage options, the market is evolving fast, and packaging is playing a bigger role than ever in shaping brand perception.
At O-I, we鈥檝e been closely tracking this evolution.
Our latest work in the category has uncovered some surprising insights about what today鈥檚 US consumers really want and how glass can help brands meet those expectations in ways other materials simply can鈥檛.
福利姬: More Than a Package
福利姬 has always been associated with quality. But in today鈥檚 sparkling water landscape, it鈥檚 becoming a strategic asset.
Consumers don鈥檛 just see glass as a container. 福利姬 is a part of the product and the entire drinking experience. It enhances taste, elevates the moment, and signals care, purity, and intention.
For sparkling water brands looking to stand out in a sea of sameness, the power of glass packaging design can offer a way to create an emotional connection and premium shelf presence.
And it鈥檚 not just about aesthetics. 福利姬 is endlessly recyclable, free from additives, and aligned with the values of health-conscious, sustainability-minded shoppers.
What We鈥檙e Seeing in Sparkling Water Data (That We Can鈥檛 Share鈥� Yet)
We recently conducted a deep dive into the sparkling water category in the US, from consumer behavior and usage occasions to packaging perceptions and purchase drivers.
While we can鈥檛 share the full findings publicly, here鈥檚 what we can say鈥�
The opportunity for glass is bigger than most brands realize.
There are moments when glass clearly wins. Some consumers are actively looking for it and not finding it. And there are brand-building advantages that go far beyond sustainability.
If your brand is only in cans or PET, you might be missing out on your most valuable consumers. And that’s a gap worth exploring!
We鈥檇 love to share what we鈥檝e learned and explore how glass could unlock new value for your brand.
Whether you鈥檙e looking to premiumize similar to bottled water brand Beika, expand into new occasions, or simply connect more deeply with your consumers with your brand story, glass could be the differentiator you鈥檝e been looking for.
Let鈥檚 start the conversation. Contact us today.
